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School Book Fairs Bounce Back

Updated: Oct 2, 2019

Market remains healthy as families still want educators’ guidance on what their children read



Students still love holding books in their hands and collecting titles to fill their home libraries. Schools across the country are therefore recommitting to the good old school book fair in elementary and middle schools as providers also test out approaches to holding the events in high schools.


West Aurora School District 129 in Illinois embarked on a Balanced Literacy initiative two years ago to improve reading, comprehension, and grammar and phonics skills among elementary school students.


That meant not only embracing digital materials, but also supporting print by investing in school and classroom libraries, says Sarah Waddell, the director of elementary teaching and learning.


District leaders found that book fairs helped administrators and teachers meet the needs of their diverse student population in a variety of ways—and without replacing one reading platform with another.


As school budgets continue to shrink, book fair proceeds also help schools build, replenish and update their libraries with the latest, most popular titles.